<p>Clear role-perception is a common denominator in individual sales success. This masterclass is intended to help you reframe and reposition the role of sales within the bigger picture.
If you attend it as a <strong>CEO</strong> or <strong>HR</strong>, you may understand the force of salespeople that not only like what they do, but also why they do it. Maybe you will begin to recruit a different type of salespeople or retrain the existing ones.
If you are a <strong>sales manager</strong>, you may revise the KPIs you presently use for accountability of your sales force; some of your current KPIs may be misleading or perhaps damaging your activity.
If you are a <strong>seller</strong> - may be young and definitley ambitious - this masterclass may help you to become a partner rather than a nuisance to your customers at an earlier stage in the sales cycle.
And if you are an <strong>old hand in sales</strong>, this may help you go from success to significance as a mentor for younger salespeople or anyone else ...</p><p><strong>Topics to be touched to elevate trust during sales:</strong>
+Benevolence
+Functional Competence
+Authenticity|
+Reliability
+Active Responsibility
+Future Orientation</p><p>About the expert:
<strong>Thomas Bothe</strong> is an experienced entrepreneur and a former CEO turned to training and coaching with a focus on Strategy and Communication Essentials. Acting on behalf of consultant companies and networks worldwide, his typical clients are CEOs and management teams of medium sized companies seeking improved management agility and authentic branding.
As the author of books "<strong>Create Trust In Your Active Sales</strong>" and "Create Trust In Your Leadership", trainer of more than 2000 business owners and their core employees he has led communication trainings in small group setting for over 20 years.
He is a fun / intense / authentic speaker and a brilliant trainer.
His training languages are EN, DE, SE. <strong>This masterclass is held in English</strong>.

"Because the way businesses sell is such a powerful and lasting statement, I suggest that companies worry a little less about first impression and seriously plan for a glowing last impression for every customer interaction..." /T.Bothe/</p><p><strong>Date & Time</strong>: 19th of May 2026 13.30-16.30
<strong>Venue</strong>: Elizabetes Str. 45/47, Riga (6th floor)
<strong>Admission</strong>: 300 EUR +VAT per attendee
(members of Riga Business Chamber get 10% off the price)
Group size 10 -20 people</p><p>RSVP by filling out the application below till 12.00 on 15th of May 2026
*Participants consent to publishing of visual media content created during the event by organizers.
** Any personal data entrusted will be handled and stored strictly according to Global Data Protection Rule which is in force since 25th of May 2018.</p>
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